FIEMG Lab — Semestral Social Media Strategy: a freelance, rate-based delivery (alongside a designer) for Brazil’s leading industrial open-innovation hub. A full six-stage strategic plan (Double Diamond: Provocation → Investigation → Diagnosis → Ideation → Validation → Delivery), covering brand archetype definition (The Creator), competitor benchmarking (Techstars, Cubo Itaú), tone of voice, a dual-funnel content strategy, and an event-based content calendar tied to FIEMG Lab’s flagship events.
Double Diamond Strategic Methodology
Brand Archetype Definition
Competitive Benchmarking
Stakeholder Research
Event-Driven Content Calendar Design
Dual-Audience Positioning (industries + startups within one brand voice)
Not applicable — a one-off, rate-based freelance delivery with no access to post-delivery business results.
A project can succeed from a process standpoint (rigorous research, solid strategy) even without visibility into the final outcome
A one-off freelance job still deserves the same methodological rigor as a long-term project — the depth of a deliverable doesn’t depend on the size of the contract